Whether you realize it or not, your small business accounting firm can benefit greatly from regular blogging. Some people think that blogging is only effective for big companies, but this is definitely a misconception. Thousands of small businesses have found success through regular blogging. And yours can too, provided you follow a few directions.
High-Quality Content and The Small Business Accounting Firm
When it comes to digital marketing, high-quality content is definitely the most effective tool to increase the number of clients you get. That’s why it’s important for a small business accounting firm to generate consistently high-quality content for their website. And the best way to accomplish this is by creating a blog that’s active on your company domain.
The same thing holds true for both small and large companies-- success in the digital marketing world means generating new leads and directing traffic to their website. With focused content marketing, you can achieve better rankings on search engine results pages and increase the number of people who visit it. More importantly, improved ranking positions will deliver bigger returns on your investment as you convert this traffic into sales.
But there’s one thing you must remember-- your small accounting firm needs more than just an informative website. An attractive website is a necessity, sure, but for high volume traffic, you need a consistently interesting blog.
Leveraging Your Blog to Increase Clientele
You can also use blogging to build your business’s reputation and become a local accounting authority. But this won’t happen all by itself. To build up a following, you’ll have to update your blog with interesting articles that offer something of value to the reader. Let’s have a look at how you can do this.
What many small business owners fail to understand is that you can boost your website’s traffic by adding a forum that showcases your blog and delivers compelling news activity. It’s also a good idea to post new content on a regular basis. This will help you rank better on the search engines and improve your overall online visibility.
There’s more to blogging than just writing a quick article and posting it on your accounting firm’s website. Your blog is a significant piece of your marketing efforts and has the potential to help your business expand in lucrative new directions.
Here are five great ways to make your blog more effective.
1. Use an Editorial Calendar to Schedule Your Content
One of the most difficult parts of maintaining a great marketing blog is setting aside enough time to create high-quality content. But by scheduling specific times to write on different topics, you’ll know when to be writing what and will be able to publish high-quality content. There are tools available online that can help you schedule your blog topics and generate novel ideas.
2. Create Unique Content
In order to keep people coming back to your blog, you’ll have to publish unique content that’s interesting and value-adding to your readers. Make sure to include information about any changes you make in the way your small accounting firm does business. This includes current business-related events, new regulations, and any other changes that might have an effect on your customers.
3. Use Plenty of Images
It’s very important to use appealing visual effects on your blog as well. Not only will this improve the blog’s appearance, but it will also increase your level of user engagement. Original pictures are usually best, but if you don’t have suitable ones, you can take advantage of websites like Pixabay that offer free stock photos.
4. Post Regular Updates
Although it might take some time for your content to rank highly on search result pages, it’s very important that you continue to post regular updates to your blog. This is a great way to keep visitors coming back for additional information. Post as often as you can for best results-- infrequent updates might cause you to lose traffic you’ll never get back.
5. Share Your Content on Social Media Platforms
Social media platforms and business blogs work very well together. It would be best if you were using both forums to run marketing campaigns, but one can’t succeed without the other. Therefore, you should always share your blog on the major social media platforms each time you make a posting.
Your small business accounting firm can undoubtedly benefit from regular blogging. But to get the most out of your content, you must follow the instructions we’ve outlined above.
About Zach Inghram
Zach Inghram is a CPA and holds a BBA in accounting from Loyola University Chicago. He has a diverse professional background having held analyst, accountant, and audit roles within the insurance, infrastructure services, and oil & gas industries. As the sole proprietor of Inghram CPA, he provides tax and bookkeeping services locally in the Austin, TX area and remotely around the country. His clients commonly remark that he holds himself to the highest standards of honesty, integrity, and professionalism. In his free time, he and his wife enjoy being outdoors hiking, camping, gardening, and fishing.